With two girls at school, drop-offs, pick-ups, after-school activities — we are a family with an already full life, which I love. So when my third daughter was born, I was happy to take the opportunity to slow down a little.

For a few weeks, we cocooned. My husband held the fort with the big girls while I stayed close to home with the baby. It was quiet and slow and soft, and I loved every minute of it.

I never wanted to press pause on our life. I just needed to bring our new addition into it.

But there was this moment I kept running into. Baby asleep in the car. I'd have to duck into school, or swing past the chemist on the way home or run out at 5pm because inevitably no one had thought about dinner! And I'd stand there thinking — do I wake her, or figure something else out?

Putting her in a carrier would take longer than the actual task. So I'd improvise.

I already had all the gear — two kids worth of it. But nothing was designed for this particular moment. The brief one. The in-between one.

So I made something that was.

— Pia, Founder